Arena Pod: a social sports broadcasting event

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Cummings offered this solu- tion in a luncheon address at the ARF's annual conference (story, page 46) in which he described the current state of audience measurement research as having drifted "into the calcification of techniques whose value is du- bious to us in many cases and which has certainly proved ex- ploitable by people in high places." "If the challenge is not met," he said, "the advertising commu- nity will have to face this ques- tion: Does the ARF serve any useful purpose?"

Hello Everybody, I'm George Kell

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Attorneys Angered ■ However, both attorneys were so incensed by Mr. Louis, last week picked up sponsorship of Fibber McGee & Molly, Tuesday, 9:30-10 p.m. on NBC, after the pro- gram was dropped by its long-time sponsor, S. Changing hands ANNOUNCED ■ The following sales of station interests were reported last week subject to FCC approval: ■ Krgv-am-tv Weslaco, Tex.: Sold by Kenco Enterprises Inc. to Douglas L. McCain Jr. to the wmar-tv Baltimore studios.

Cohn-Head: A No-Holds-Barred Account of Breaking Into the

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The home-town folks were even kept informed on who answered sick call and why. For informa- tion, references and reservations, write Wil- liam B. This new G-E sync generator will do more for you than any other on the market! Census SAL-TV Channel 8 316,000 WATTS STEINMAN STATION. When on July 2, 1963, the determination expired, the Aircraft Owners and Pilots Association, along with several other parties, asked the FAA to investigate the situa- tion. Powderhorn Park au- thorities said it was the big- gest crowd in the park's his- tory.

REEL BASEBALL Baseball's Golden Era, The Way America

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Both are units of the Set ] Division, which has a knotty prob-; lem in the FCC color report (see. color stories starting page 61). The chairman and one member of the eight-man subcommittee have in- troduced the legislation and they are among the six members on record in favor of it. Sept. 7-8: NAB District 13, Plaza Hotel, San Antonio. R< A/igust 14, 1950 Page 73 INDIANA MARKET INDICATORS FOR INDIANA CLASSIFICATIONS FIGURES YR. Write for 40 page brochure and graduate placement list.

Always by My Side: The Healing Gift of a Father's Love

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WQTY Arlington, Fla.— Granted assign- ment of license from Sam G., Farris E. and N. A com- panion measure in the Senate al- ready has been approved by the Senate Finance Committee and is awaiting action [BROADCASTING, June 5]. 5 CBS STAB IN THB SOUTHWESTEHNSRY 1, CBS stall popular CB= ^,o«- eteaaily and sou 7 ^^^.^ ■ A Fl Paso area- » °", c\ '"4 J MOT to IncluJe tl Paso and IM^^ iJio plans. Swingin' mornin' man with writing and production abilities for WHYE in Roanoke. WLAY, 250w, 1450kc, MBS D 5.00 5.00 12.00 24.00 36.00 60 N 5.00 5.00 12.00 24.00 36.00 60 OPELIKA, Lee, 12,584 fam., 77.2% roc 9,714 radio fam.

Jack Brickhouse: A Voice for All Seasons

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EAST MAljl FIL] I BROADCASTING. November 18. 1963 though the codes had set time limita- tions for commercials, it was becom- ing more and more evident "that there is a serious need for the development of supplemental qualitative standards and limitations on program interrup- tions if there is to be any real gauge of whether broadcasters are handling ra- dio and television advertising in a man- ner which is satisfying the needs and desires of the public." In 1948 his title again was changed to director of adver- tising, both for Pabst Sales Co. and (Continued on page hU) ON TO MORE PEOPLE IN FLORIDA'S FASTEST GROWING METROPOLITAN MARKET. .

Rhubarb in the Catbird Seat

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Over a quarter of a million families.. .. many thousands of them receiv- ing KREM-TV for the first time. In 1949 there were 50,000 per- sons engaged in production by these National Representative: John Blair & Co. industries, an increase of 2,000 over 1948 and 26,000 over 1942. Soop, however, will be in charge of publishing bulletins, re- ceiving nominal enrollment fees to be charged, conducting examina- tions and awarding of "certificates of recognition" to those success- fully completing prescribed courses.

Jack Buck: That's a Winner

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First competition is now open to writers of radio scripts of an educational nature dealing with the humanities, or with the social or natural sci- ences. Naturally everyone is concerned about pos- sible curtailment in set production However, if it does not occur, ther television will zoom as an advertis ing and selling medium. "The unavailability of televisior network time poses a serious prob lem to advertisers who are not yel in.

Don Cherry's Sports Heroes

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POTATO TEST • • • WHBC Canton, Ohio, sponsored first annual Potato Contest, open to all farmers and city gardeners within listening area. The objectives of the scheme are as follows: (III) To formulate strategies and programmes in sustainable development. Should be familiar with small market selling. 15% commission against draw. Paul Visser, NBC agricultural di- rector, said arrangements for the survey are being made in coopera- tion with the Miami County Farm Safety Committee, Ohio College of Agriculture and National Safety Council.

The Babe Signed My Shoe

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Clearance ' all ground structures by at lea; 2,000 feet is considered necessar in mountainous areas. Though telecasts of some profes- sional and college games, such as the Big Ten, are barred in various parts of the country, there is every indication that television will find a bigger football audience than ever before. After his news conference in Los An- geles, Mr. Thus, the applicant will have reasonable assurance that his structure, when erected, will not present an excessive aero- nautical danger, and he will there- fore be safeguarding the lives of air travelers as well as his own in- stallation insofar as possible.